Google: Icebreaker

Copywriter / Ideator

“Young people care about the world. And if anything is going to rip young people’s eyes off TikTok and onto Google Trends, inspiring them to create, it’s what they care about.”

“Icebreaker’s virtual reality world will partner with Powerhouse Late, allowing attendees to physically explore a curated dataset from Google Trends relating to the proven big intersectional issues that young people care about today: COVID-19, equity and discrimination, and the environment.”

For D&AD Shift 2022, Google tasked us with creating a campaign to get young creative people using Google Trends.

I teamed up with illustrator Hope Maposua to pitch an experience that will immerse curious young people in the data they care about.